Privacy Policy

Last Updated: [Insert Date]

Welcome to Premium Surf Shop (“we,” “us,” or “our”) at surfusaexperience.com. We’re stoked you’re here to gear up for your surf adventures, and we take your privacy as seriously as we take catching the perfect wave.

1. Information We Collect

When you ride our digital wave (aka use our website), we may collect:

• Personal Information: Your name, email, shipping/billing address, phone number, and payment details when you make a purchase (though we never store full card numbers).
• Surf Preferences: Product selections, size preferences, and wishlist items to help you find the perfect wetsuit or gear.
• Technical Data: IP address, browser type, device information, and how you navigate our site – like whether you’re checking out kids’ wetsuits or paddle board packages.
• Communication Records: Any messages you send through contact forms or emails.

2. How We Use Your Information

We use your data to:

• Process your orders and ship your gear worldwide (except to some remote areas)
• Provide customer support when you need help choosing between winter or summer wetsuits
• Improve our website and product offerings based on how surfers like you use our site
• Send you relevant offers (only if you opt-in) about new arrivals in mens, ladies, or kids wetsuits
• Prevent fraud and keep your transactions secure with bank-level protection

3. Sharing Your Information

We respect your privacy like we respect the ocean – we don’t pollute it with unnecessary sharing:

• Service Providers: We share only what’s necessary with payment processors (like PayPal), shipping carriers, and IT services to keep our shop running smoothly.
• Legal Requirements: We may disclose information if required by law, like in response to a court order.
• Business Transfers: If Premium Surf Shop is acquired, customer information may be transferred to the new owners.

We never sell your personal information to third-party marketers.

4. Data Storage & Security

Your data is protected by:

• 256-bit SSL encryption – the same security banks use
• PCI-DSS compliant payment processing
• Tokenization technology that prevents storage of full payment details
• Secure servers located in the United States

While we implement these industry-standard protections, no digital transmission is 100% secure – just like no wave is 100% predictable.

5. Your Rights

As a surfer and customer, you have the right to:

• Access the personal data we hold about you
• Correct any inaccurate information (like updating your shipping address)
• Request deletion of your data (unless we’re required to keep it for legal reasons)
• Opt-out of marketing communications (just click “unsubscribe” in any email)
• Withdraw consent where processing is based on consent

6. Cookies & Tracking Technologies

Our website uses cookies – not the chocolate chip kind, but small data files that help:

• Remember your preferences (like your location for shipping estimates)
• Analyze how surfers use our site to improve your experience
• Show relevant ads for wetsuits or accessories you might like

You can control cookies through your browser settings, though some features may not work as smoothly without them.

7. International Data Transfers

Since we ship globally (except some areas in Asia and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

While we sell kids’ wetsuits, our website isn’t directed at children under 13. We don’t knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy occasionally – like adjusting to new surf conditions. We’ll post changes here and update the “Last Updated” date.

10. Contact Us

Thanks for trusting Premium Surf Shop with your wetsuit needs and your personal information. Now get out there and catch some waves!